“If news organizations really want to understand what’s happening in campaign communications and help their consumers understand it, too, they’d do well to back off fact-checking. Instead, they should learn to focus on what feelings and passions are being stimulated and what values and beliefs that can help potential voters understand.”
Read the rest at: https://thehill.com/opinion/campaign/514564-checking-facts-is-the-wrong-way-to-understand-political-persuasion